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History of the logo. 

Toyota was founded by Sakichi Toyoda (born 1867). His name is spelled with a “da”. In 1900, when Japan started to industrialize, Sakichi Toyoda was making looming machines that accomplished the difficult task of weaving thread into cloth. In the early 1900’s it must have been very progressive to write your company’s name in “Roman-ji”. Especially when that company’s name is using your own family name, Toyoda Automatic Loom Works. Roman-ji means using Roman to spell Japanese words.

The "TEQ" logo is actually written in Japanese Katakana. A lot of Toyota car enthusiasts would like to give it a back story like; “teq” is short for “technology”, which is the Toyota research and development department before it was changed to “TRD” (Toyota Racing Development). When read in Japanese the last letter reads as “ta” not “da”. There are two little lines that turn the voiced “da” sound into an unvoiced “ta” sound (below).  It was decided to remove the 2 marks in the logo, and therefore change it to Toyo”ta”. So this is "teq" logo history and it is not any special performance parts that developed by Toyota.

  • MADE IN USA
  • Die-Cut Vinyl Stickers. 
  • Size: 3.5 x 3.5
  • 6 years Outdoor Life
  • Simple Peel and Apply
  • FREE SHIPPING!

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